![]() But the main reason YouTube is integrating more movies is that advertisers have been asking for content that is guaranteed to be family-friendly. Several other platforms, such as Tubi for smart TVs and the Vudu app use the same ad-based model. The reasons users are supporting the change are obvious everyone likes free movies. "It also presents a nice opportunity for advertisers." Can we do ad-supported movies, free to the user?" he said to Adage. "We saw this opportunity based on user demand, beyond just offering paid movies. ![]() YouTube Director of Product Management Rohit Dhawan says that they're still experimenting. Studios are still evaluating the profitability of this model, so it could be a while before we see some newer hits become free. However with the introduction of various digital marketplace models such as paid subscription, digital download and free with ads, things have gotten a lot more complicated. The traditional path of a movie is to go from cinemas, to DVDs, to TV. Since quietly sliding the free option into their "movie" section last October, they've added popular but cheap titles like The Terminator, Rocky, Legally Blonde, Zookeeper and Agent Cody Banks. ![]() Forward-looking: In response to demand from users and advertisers alike, YouTube has now added a library of over a hundred free movies and plans to increase that number as much as possible, as soon as possible. ![]()
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